ProductsProduct / feature launchHardware & Compute · Business, Funding & Industry1 source · Oct 2, 2026

The 7-year-old Nvidia Shield TV is now $100 more expensive due to AI

Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately.

Proof1 independent outlet

Key points

  • The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it's getting more expensive.
  • The most recent version of the Shield streaming box debuted in 2019, running Android TV with AI upscaling and hardware decoding for almost any type of media.
  • The non-Pro Shield has since been discontinued, but the Shield TV Pro lives on at the new $299.99 price.
  • Nvidia has confirmed that you can blame AI for the higher Shield TV pricing.

Sources (1)

  • [1]The 7-year-old Nvidia Shield TV is now $100 more expensive due to AI
    Ars Technica: AI · Oct 2, 02:52 PM
    Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately.
    The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it's getting more expensive.

Extractive summary: sentences quoted from the sources.

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