The 7-year-old Nvidia Shield TV is now $100 more expensive due to AI
Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately.

Proof1 independent outlet
Key points
- The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it's getting more expensive.
- The most recent version of the Shield streaming box debuted in 2019, running Android TV with AI upscaling and hardware decoding for almost any type of media.
- The non-Pro Shield has since been discontinued, but the Shield TV Pro lives on at the new $299.99 price.
- Nvidia has confirmed that you can blame AI for the higher Shield TV pricing.
Sources (1)
- [1]The 7-year-old Nvidia Shield TV is now $100 more expensive due to AIArs Technica: AI · Oct 2, 02:52 PM
Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately.
The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it's getting more expensive.
Extractive summary: sentences quoted from the sources.
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